Pete lymer stated he referred to "big breasted birds" and others in risque slogans outside j w ash & son in leek, staffordshire.
The 43-yr-antique said he used the advertisements for the final decade with out an issue, however officials have now warned him to tone down the content material.
He branded the situation "political correctness gone mad".
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Mr lymer advised the bbc: "it feels like the situation has been taken too some distance as it turned into intended to be a comic story.
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"the signs had been there for 10 years, we have a patron base of about 1,000 humans and it has in no way been an problem till lately.
"i am going to should get creative with some toned down advertisements."
A staffordshire police spokesman said: "we've obtained no proceedings approximately signage out of doors j w ash and son butchers in leek.
"but, the nearby leader inspector did advocate the owner to give cautious consideration to what turned into written on the boards in case anyone took offence. No different movement has been taken."
